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Gray Magic® by Ardell is an effective and innovative way to cover stubborn, resistant gray hair and bring vibrancy and intensity to ALL hair color for long-lasting results.
Don't settle for dull, flat color! Gray Magic® Color Additive can be added to ANY color formula (even non-peroxide hair color!) to achieve vibrant color and exceptional gray coverage. It's formulated to help hair color penetrate deeper into cortex. It can also be used to tone down ash (green) tones and to help alleviate chlorine discolorations. It also adds punch to red hair color formulations.
Gray Magic® works because gray hair is the result of the loss of red and yellow color pigment. Gray Magic adds a concentrate of red and yellow pigments with wetting agents to replace the lost color pigment and moisture, to 'lock-in' hair color. When added to shampoos or conditioners, it will prevent fading and oxidtation for tinted red or warm colors (10 drops per ounce of shampoo or conditioner).
CAUTION: This product cotains ingredients that may cause skin irritation and a preliminary test according to directions found on hair dye should first be made. This product must not be used for the dyeing the eyelashes or eyebrows. To do so may cause blindeness.
If solution accidentally gets into eyes, ears, or on face, flush immediately with warm water. KEEP OUT OF REACH OF CHILDREN. Flammable. Keep awway from heat or open flame.
DIRECTIONS: Add 10 drops of Gray Magic® for every ounce of color.